Ethnic marketing is an important topic for managers in the
In
Russian-speaking community is very diverse. A person from a
small town in
Multi-generational families are another important aspect to
remember when targeting this group of people. Grandparents might not speak a
word of English and their grandchildren might consider English their first language.
Nevertheless, language is what unites the Russian speakers. Therefore, Russian media such as newspapers, radio, and TV is the best way to reach this community.
Rates and sizes for advertising in the Russian World
| Black and white space | Specs (w x h) |
Price per issue |
| Full page |
10" x 19.8" |
$800 |
| 1/2 page |
10" x 9.8" |
$400 |
| 1/3 page |
10" x 6" |
$300 |
| 1/6 page |
3.9" x 7.8" |
$150 |
| 1/12 page |
3.9" x 3.9" |
$75 |
| TV GUIDES |
||
| 1/3 page |
10" x 6" |
$300 |
| 1/6 page |
5" x 6" |
$150 |
| 1/12 page |
2" x 6" |
$75 |
| CLASSIFIEDS |
||
| business card |
3.9" x 1.85" |
$40 b/w or $50 color |
| 1/2 business card |
1.85" x 1.85" |
$20 b/w or $30 color |
| text up to 300 characters |
$15 | |
| text up to 150 characters |
$10 |
To add color: $150 (does not apply to Classifieds)
Promotional article: $350 (up to 2/3 of a page + posting on Facebook)
Inserts: $50 per thousand copies (minimum 3,000 copies)
Front page banners are available upon request.
For more information please call our office at
To speak to regional manager in Vancouver, BC please call 604-618-3206
57% are homeowners
83% high school completion
65% + have a BA degree
$57,000 + median household income**
** According to the 2005 American Community Survey
